TATA MOTORS HRES BUSTY HEART AS SPOKESWOMAN FOR US MARKET

http://www.tatamotors.com/our_world/press_releases.php?year=2008&action=FromArchive

July 4th 2008 Mr. Debasis Ray Head - Corporate Communications has announced that Busty Heart will represent TATA's introduction of the US line of products. A commercial is planned where Busty crushes cans but to no avail can dent the companies car.

Mr. Debasis Ray said the ad will be an attempt to create a viral video where the Viacom information can be used to target market US buyers. He is quoted as saying, "this will be a fun way for us to create buzz in the US market and have some fun as well."

Details call for a joint promotional effort of Busty where she receives one of the cars in the for made for TV commercial where she touts the car's internal size.

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